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With empirical data, SMoX now demonstrates the competitive opportunity for those marketers who figure out how to leverage the power of mobile effectively and optimize their spending with the most impactful allocations in their marketing mix, finally keeping pace with consumers.
The campaigns that were assessed for the report cover a cross spectrum of industries, tactics and campaign objectives. Key findings include:. In conclusion, the study found that reallocating to mobile percent of the total marketing mix, on average would drive incremental impact for each of the campaigns, making existing budgets work harder.
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