Thursday 23 April Friday 24 April Saturday 25 April Sunday 26 April Monday 27 April Tuesday 28 April Wednesday 29 April Thursday 30 April Friday 1 May Saturday 2 May Sunday 3 May Monday 4 May Tuesday 5 May Wednesday 6 May Thursday 7 May Friday 8 May Saturday 9 May Sunday 10 May Monday 11 May Tuesday 12 May Wednesday 13 May Thursday 14 May Friday 15 May Saturday 16 May Sunday 17 May Monday 18 May Tuesday 19 May Wednesday 20 May Thursday 21 May Friday 22 May Saturday 23 May Sunday 24 May Monday 25 May Tuesday 26 May Wednesday 27 May Thursday 28 May Friday 29 May Saturday 30 May Sunday 31 May Monday 1 June Tuesday 2 June Thursday 4 June Friday 5 June Saturday 6 June Sunday 7 June Monday 8 June Tuesday 9 June Monday 15 June Tuesday 16 June Wednesday 17 June Friday 19 June Additionally, the impact to the growth of the industry, measured as a direct result of the research, was 2.

With empirical data, SMoX now demonstrates the competitive opportunity for those marketers who figure out how to leverage the power of mobile effectively and optimize their spending with the most impactful allocations in their marketing mix, finally keeping pace with consumers.

The campaigns that were assessed for the report cover a cross spectrum of industries, tactics and campaign objectives. Key findings include:. In conclusion, the study found that reallocating to mobile percent of the total marketing mix, on average would drive incremental impact for each of the campaigns, making existing budgets work harder.

For Walmart, this would mean a potential 15 percent increase in purchase intent for Back-to-School groceries. Ler politica de privacidade Aceitar. Fechar Privacy Overview This website uses cookies to improve your experience while you navigate through the website.

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